An award-winning whimsical campaign for commuters to consider audiobooks & create engagement from free listens to lemonade stands.
Transform Your Commute
Marketing Campaign
Excellence in Marketing
This campaign aimed to get commuters to try audiobooks and engage them across multiple touchpoints. With frequent transit delays, audiobooks were promoted as a way to pass the time.
A whimsical guide ensured a consistent experience across channels. Creative work highlighted four collections—adventure, romance, self-care, and humor—and ran ads on NYC subways, Long Island Railroad, and New Jersey PATH trains.
Animated web banners and social media assets were produced.
A website sweepstakes and week-long lemonade stands around the city offered free audiobooks and drinks.
The campaign drove 60,000 new signups and won a marketing excellence award.