Brand Cohesive Experiences
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Transform Your Commute

Art Direction & Lead Designer

  Audie Awards Winner—Excellence in Marketing   The award for    Excellence in Marketing  recognizes the promotion campaign that contributed most to generating attention and bringing new listeners to spoken audio.

Audie Awards Winner—Excellence in Marketing

The award for Excellence in Marketing recognizes the promotion campaign that contributed most to generating attention and bringing new listeners to spoken audio.

Major goals—get commuters to consider audiobooks & create engagement through sweepstakes. So I created a system that would work from print to digital, from social posts to lemonade stand socials.

Major goals—get commuters to consider audiobooks & create engagement through sweepstakes. So I created a system that would work from print to digital, from social posts to lemonade stand socials.

Advertising on NYC Subways, Long Island Railroad, and New Jersey Path Trains.

Advertising on NYC Subways, Long Island Railroad, and New Jersey Path Trains.

Creatives focused on four collections…

Creatives focused on four collections…

Adventure.

Adventure.

Romance.

Romance.

Self Care.

Self Care.

& Humor.

& Humor.

Simple animated banners were created for web and social.

Simple animated banners were created for web and social.

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Lemonade stands became a reality.

Lemonade stands became a reality.

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Free audiobook downloads and thirst quenching lemonades were given away.

Free audiobook downloads and thirst quenching lemonades were given away.

Not to mention, cute cozy cushions.

Not to mention, cute cozy cushions.

An engaging sweepstakes was generated and  displayed on the website.

An engaging sweepstakes was generated and displayed on the website.

This successful campaign consisted of 1 week of free audiobooks and 60,000 new signups.

This successful campaign consisted of 1 week of free audiobooks and 60,000 new signups.

Now that is one heck of a ride.

Now that is one heck of a ride.

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