Fodor’s
Hotel Awards
Generating buzz with hotel awards.
Fodor’s Travel launched its annual awards program. I developed the brand extension using the existing logo and signature brand color, and added a distinctive “100” mark exceeding a square to highlight that the selected hotels consistently surpass expectations.
A booklet was designed featuring the 100 award winners broken up into eight categories. Each category is associated with a themed color.
Video wall graphics were created with subtle animated wave-like lines upon entering the space, to breathtaking images of the hotel being awarded.
A dedicated section on the website providing detailed information about the awards was created.