Branding was the first step in moving language-learning books and CDs into a digital format. The logo shows four speech bubbles for the company’s learning focus: vocabulary, grammar, comprehension, and speaking. Bright colors make the languages feel lively and welcoming. A brand style guide was then created and applied across all touchpoints.

I worked with the content director and external developers to design books with tagged stylesheets so content flowed smoothly into online courses and iOS apps. I also collaborated with editors to create simple interactive games that reinforce learning.