LIVING LANGUAGE

Creation of a versatile language learning system.

Branding • Book & Packaging • CMS Integration • Online Courses • App UI • Responsive Web

BRANDING

In transitioning traditional language learning books and CDs to a digital experience, I started with rebranding. The logo concept consisted of four speech bubbles representing the company’s learning methodology (vocabulary, grammar, comprehension, and speaking skills) with bright colors bringing life to languages and welcoming learners. From there I created a brand style guide and carried it over to various touchpoints.

 
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APPS

Working with the director of content management and out-of-house developers, I designed the books with tagged stylesheets that allowed content to flow seamlessly from books to online courses and iOS apps. At the same time, working with the editors to brainstorm and design simple interactive games to reinforce learning.

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RESPONSIVE WEB

Collaborating with the UX designer to understand the wireframes and in-house developer with micro interactions, I designed the responsive website to sell and hosts the online courses.

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Ahab Email

Design templates for behavioral, inaugural, punctual, & promotional emails to work with the company’s PETT tool which allows marketers to build their own emails.

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Penguin Random House Audio

Ongoing responsive website design for Penguin Random House Audio giving world-class audiobooks the visual distinction they deserve.

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